About Us

Easton

Easton Reynolds

Founder

Easton Reynolds is the Founder of The Art of Six Figures, a business-changing marketing education platform for photographers. In 2012, Easton joined his wife in her New Jersey-based photography business, LuRey Photography, and immediately began putting his business background to use. LuRey Photography achieved 6 figures in its second year in business. 

 
Over the past 6 years, Easton has used marketing prowess for his own photography business, and in 2017, he launched The Art of Six Figures Facebook Ads course, through which he has helped hundreds of photographers around the world.
 
Easton has been seen on the stage as a keynote speaker at Inspire, and has taught classes for PPA in New Jersey, Pennsylvania, and Vermont. He has also taught at WPPI 2017, 2018, and he’s been featured in RangeFinder, Shutter Magazine, SLR Lounge and many more. Named a top 100 wedding photographer by both SLR Lounge and Brandsmash, Easton is sponsored by B&H Photo and MagMod. 
 
One of Easton’s most notable recent accomplishments was being added to the board of advisors for a 100 Million-Dollar Investment Fund.
 
In addition to working with photographers, Easton also works with small businesses outside the photography industry to provide coaching and Done For You marketing services.
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Beau Ridge

Co-Founder

Beau Ridge is one of the business masterminds behind several well known brands, including The Art of Six Figures. Coming from business and marketing, Beau was able to take his businesses from almost nothing to seven figures in six years and his studios boasts an impressive team of full-time employees, well over 100 weddings per year, four individual brands, publication in Vogue, and commercial work for the likes of Hard Rock and Forever 21. 

 
As the man behind the scenes, Beau credits his success to exceptional time management skills, prudence, professional habits, and technical aptitude, and while is education was in Psychology and Marketing, the foundation of excellence he has built is due to street smarts, determination, and dedication.
 
Beau has been spotted on South Jersey’s Top 40 Under 40 list and is recognized for his 90 Second Off Camera Flash workshops and no nonsense business coaching. As his role as Co-Founder of The Art of Six Figures, Beau has helped create the business-changing marketing education that is growing like wildfire.

Our Values

The Photography industry is oversaturated with bad education. We only partner with photographers that are actually earning 6 Figures from their photography business alone! Our courses go through extreme beta testing to ensure that content being taught can work for photographers from all over the world!

Our Mission

Our mission is to help 100 photographers earn 6 Figures by the end of 2020! Will you be one of them?We strive to make 6 Figures the new "normal"!

Our Vision

Most photographers are creative first and so they struggle with the business side of things. We partner with the best educators to create Business Focused Courses that empower photographers to overcome the odds and take control of their marketing!

Our Team

These are the people that we can't work without.
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Erin Hernandez-Reisner

Educator.Success Coach.Speaker. Sales Expert

Erin Hernandez-Reisner has owned a full service studio, Photos Edge, in Kansas City since 2007. Before that she Earned a BFA in Photography and minor in Art History, and went on to study Marketing as well. 
 
Erin's accomplishments include being the creative director and head photographer for Ever After Bride magazine, her images have been featured on the cover of over 30 magazines, and she has art archived with the National Library of Congress. 
 
Erin has been educating and inspiring photographers with her original content and candid voice since 2014.
 
Erin joined our team in 2018 is the mastermind behind our Photographer's Guide To Anti-Selling Course, A revolutionary way for photographers to do IPS without the emotional manipulation or ever coming off like a sales person! We call it EBS - Experience Based Selling!
Andy

Andy Lydick

Educator.Success Coach.FB Ads Expert

Andy is the Co-Owner of Abigail Gingerale Photography and one of our first success stories. After going through our Facebook Ads Marketing System, Andy was able to triple his income. 

 
In 2017 Andy joined our team and currently oversees all new member on-boarding. He also is the creator of our Chat Bot Course and he is now in charge of all of our coaching programs. 
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Marco Hernandez-Reisner

Office Manager

Marco Hernandez-Reisner is the Co-Owner of Photos Edge Photography Studio in Kansas City with his wife, Erin.

Everyone Needs A Marco!

Marco is a man of many skills and talents. Here at The Art of Six Figures, Marco is in charge of all things operations. He makes sure everything runs correctly for our members. If we think something needs to be done, Marco most likely already did it! 

A Letter From Our Founder

Most photographers get started in this industry because they had a hobby they enjoyed... Taking Pictures! A few people start offering you money to take pictures of their family etc. This is when you start getting excited and your brain starts churning with the possibilities.

You decide you should start your own business!

Congrats! You are now an entrepreneur. Now What?

What gear should you buy? What will your style be? Will you photograph weddings, families, newborns? What Facebook groups should you join, if any? More importantly, how will you get new clients to pay you for your services?

Here is how the next few months normally play out:

Your Friend, John, is also a photographer and he started his business 1 year before you. You start talking shop with John. He mentions this photographer you have never heard of and says you should check out their work because it's freaking epic!

You then check out that photographers work and you are obsessed! You want to shoot like them asap. You find out from their facebook page that they are going to be speaking at a huge convention in the next month or two.

You decide that going to this conference will be exactly what you need to take your business to the next level. You book your tickets to the conference and make your travel arrangements. Next, you do the most logical thing and ask who else is going in all your favorite Facebook groups. Sally and Jimmy are also going so now you are even more pumped! This is going to be sick!

What happens next is so typical... 

You attend the conference and get a front row seat for your favorite speaker. The presentation starts and you couldn't be more excited. The first 15 min the speaker talks about how amazing they are. The second 15 min they show you all their amazing images they created in under 10 seconds with epic backgrounds from all over the world. The last 30 min they tell you what works for them when trying to create these types of images.

The presentation ends... You picked up 1 or 2 tips or tricks that may be useful but only if you can figure out how to apply it to your business. You get home from the conference and you are super excited to try out the new things you learned only to become frustrated several minutes later. Your images look nothing like that guy's images from the conference and you are doing exactly what they said to do. What gives?

Regret starts to settle in hardcore. It's possible you just wasted a ton of money as well as time away from your family.

You told your spouse this conference was going to change everything for your family. How will you tell them it was a flop?

It gets worse...

The money you spent to attend the conference could have been used to further your business, and you thought it was going to. Now that money is gone and you don't have enough to order that album for your client you have been putting off.

You are not alone!

One of the biggest problems in our industry is that we are overwhelmed with content. How do we know if the speaker on stage actually makes money? Did we even research their business? Sure they may take amazing pictures but that DOES NOT mean they make money?!

The answer, unfortunately, is no. Just because you take an amazing picture, doesn't mean you run a successful, profitable business.

This is why The Art of Six Figures is different! We pre-qualify all of our educators to ensure they are running 6 figure+ businesses.

We also make sure that what they teach is evergreen. This means the concepts, techniques, principles, etc that they teach, have stood the test of time.

Your business needs a strong foundation.

We built The Art of Six Figures to help remove the guesswork involved in building your dream photography business. Rest assured that you have found your home with us.

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MEET OUR FOUNDER

Easton Reynolds

What We Do

Now you know WHO the driving force is, do you want to see HOW we can help you?