Using Facebook Ads IntroStop what you are doing right now because you are using Facebook ads wrong! I can’t tell you how many posts on Facebook I see of people complaining that Facebook ads don’t work. Typically, these people have tried to Boost a post for $20 and they don’t see much of a result. This is because that’s not how advertising works. There is a lot more you should consider before you decide to spend money on using facebook ads or any type of paid advertising. Let’s dig in and break down how this all works.
Identifying Your Target Client Profile – Tip 1The most important thing you should do before you start using Facebook ads to advertise your product or service, is identify your ideal target client. This is assuming you already spent the time making sure what you are selling or offering is actually what people want. The idea here is to fully understand your Best Clients so you can easily find more of them! You don’t want to be that guy/girl that is trying to sell a snowblower to someone that lives in Florida. You would be surprised how many business owners/photographers can’t tell me who their target client is. If I were to ask you that question, you should not tell me your ideal bride is a DIY Bride. That is way too broad! You must narrow down your audience. Your client profile may include DIY type brides but you need to include a ton more info to be able to truly reach them. Here are a few other things to consider when building your client profile.
- Where do they shop?
- Where do they live?
- What is their average household income?
- What do they do for fun?
- Personality Type?
- Where do they work?
- What is most important to them?